The North Face (extended), 2022
In his piece for the city of Geneva, Aurélien Martin (*1993, Geneva) uses a specific urban context that combines a street, a store, and a shop window: three modern inventions conducive to flânerie and the spectacular nature of commodities. Like the titles of his works, Martin’s art is both familiar and mysterious. His pieces evoke a certain functionality, but they are not indicative of a specific skill or technique. The artist favors an art of displacement where the nature of conventions change. Aware of the mechanisms ruling over commodities, Aurélien Martin’s work takes on the form of a continuum linking design and sculpture, the inert and nature, commodity and desire.
(Extract from the text written by Julien Fronsacq)
© Isabelle Meister (portrait)
© Thomas Maisonnasse
Born in 1993 in Geneva, Aurélien Martin is a visual artist and exhibition curator. He studied at Geneva’s Haute Ecole d’Art et de Design from 2012 and 2017 and has both a Bachelor’s degree and a Master’s in Visual Arts. His personal sculptural and installation work has been exhibited many times throughout Switzerland and abroad in solo and group shows, as well as art fairs. In 2019, he was granted the use of a studio by the Fonds municipal d’art contemporain de Genève. In 2017, he was awarded the Prix Neumann from the City of Geneva and, in 2018, the Berthoud grant from the Contemporary Art Center of Geneva.As co-founder of the Geneva artist-run space Jeudi (2013-2017), Martin organized and produced numerous exhibitions with local and international artists. Since 2018, he has been involved in a nomadic curatorial project entitled la vraie vie (i.e., “real life
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